Nissan Leaf Commercial

Mitch Alters

Prof. Rinke

WRT 150

October 10, 2012

Nissan Leaf Commercial

In this commercial many ideologies and beliefs were expressed. The biggest and most noticeable ideology for this commercial is the idea of saving the environment or “going green.” There is much discussion about the affect that cars have on global warming in the world. Since, the Nissan Leaf is a new electric car they are trying to show the advantage of buying it. The basic plot of the commercial, is a polar bear leaving the artic because of all the ice melting (due to global warming) and it travels through the woods, roads, and cities, roaring at all the cars that caused it to leave its habitat. The bear eventually comes to a middle class owner that has the new car and the bear gives him a hug. The idea of the bear having to leave its habitat also brings out another ideology of animal loving. Many people love animals and when we are shown that our own lifestyles hurt them, it seems to touch some people very emotionally.  Another ideology the commercial brings is compassion. This ideology is shown by the hug between the man and bear at the very end. This commercial brought many ideologies out that appeal to many people.

I think the intended audience is the middle class because of the man that owns the Nissan Leaf. The man was dressed up, had a suitcase, and you could tell that he was about leave for work. This allows the middle class to relate to the commercial very easily because they can put themselves in the actors shoes. Another intended audience could be any person that is supportive of the idea of “going green.” This commercial focused mainly on the idea of polar bears being forced to leave their habitat because of the pollution from cars, which the Nissan Leaf doesn’t produce.

My response to the Nissan Leaf Commercial is dominant-hegemonic reading. I agreed with everything the commercial agreed on. And it really would pursue me to buy the car. I can stand by and support the commercial because I want the best for our world and we need to take care of it. I think if I did not relate to the commercial, as much I would not be dominant-hegemonic toward the reading.